When you think of fifty-year-old women in the context of lingerie, what comes to mind? Did you think of practical, cotton, less than stylish comfies that are anything but sexy? Did you automatically assume that wearing lingerie in middle age was just a perfunctory duty without the finer elements of sexy style and fun attached? Well, not so fast, my fellow purveyors of the pretty stuff–because it seems that one of today’s biggest consumer groups of very sexy lingerie is found inside a surprising demographic group. The over 40 crowd is not only busily buying sexy lingerie, but they are also enjoying what goes along with it, from how sexy lingerie makes them feel about themselves to unabashedly admitting that they are enjoying super great sex more in middle age than ever–perhaps even more than they did at any other point in their lives.
Before you youngsters out there cringe at the thought of granny’s potential bedroom shenanigans, consider the Hollywood hotties that have gone on the record, admitting to enjoying sex more in their later life than ever before. Celebrities such as Jane Fonda (age 74), Suzanne Somers (age 67) and Kim Cattrall (age 57) have all gushed about how much they have embraced and fully enjoyed their sexuality well past mid-life. And why wouldn’t they? Women are living longer, healthier lives than ever before and are realizing that a robust sex life is something to be cherished, not ignored.
Recently in an interview with Matt Lauer, Miley Cyrus (oh, how youth is utterly wasted on the young) made a comment to the 57-year-old host, stating outright that it was her belief that people over the age of forty just weren’t sexual anymore. Miley, Miley, Miley…you can twerk it with a foam finger until the cows come home, but we have some news for you, sister. Women (and duh, men too) over forty are not only doing the deed, but they are doing it well and may even be better at it than you are! (Hey, all those years of practice likely have taught us a thing or two, right?)
Burgeoned on by erotic fiction novels such as “Fifty Shades of Grey” that are burning up the bestseller list, more mature women than ever are feeling completely free to explore their sexuality and are actually quite confident in doing so. Gone are the days where sex is something to blush about, as these self-assured cougars are not only feeling very sexually assertive, but are also celebrating their sexual sides as well. Beautiful, sexy lingerie is just one more facet of this thriving movement of sexual freedom amongst a group of women that can be labeled as just about anything but “over the hill” or as “has been’s”. Older women are liberated, secure, and absolutely enjoy the feeling of sexual empowerment that their sexier side brings them. Apparently middle age has not at all quelled the sexual desire in many over forty gals as they are absolutely fully enjoying fulfilling, fun and very vibrant sex lives.
Jane Fonda has proclaimed that even at age 74, she is now enjoying the best sex of her entire life. Suzanne Somers also admitted recently that she and her hubby still have sex a couple of times a day. Lets face it, older women know what they want, what it is that they enjoy and most importantly, these gals know how to take control of their sexual lives in order to get it. With all these women wanting to prolong, as well as enjoy their sex lives well into their later years, it’s no wonder that sexy lingerie sales in this age group are positively booming. And to this we can only say, long live the cougar and to the men of the world, rejoice!